Share of voice
Your slice of all brand mentions, tracked over time.
Platform
Measure your share of voice against rivals
Add the brands you compete with and see how often each is named across engines. Citeflare also surfaces brands the answers mention that you did not list.
How it works
How competitors works
01
Add competitors
Enter each competitor’s name, domain and aliases. Group them as direct competitors or ignore the ones you do not care about.
02
Mentions are extracted
Every scanned answer is checked for your brand and for each competitor, with position and sentiment.
03
Share of voice is calculated
Your mentions are divided by all mentions of you and your competitors in the period.
04
Review suggestions
Brands that appear in answers but are not on your list are suggested, so the picture stays complete.
Capabilities
Everything in one place
Heatmap by engine
Brands in rows, engines in columns, visibility in each cell.
Suggested competitors
Brands named in answers that you have not added yet.
Position ranking
Who is named first more often, and where you rank in the list.
Gaps by prompt
Prompts where a competitor appears and you do not.
Ranked brand list
A leaderboard with rank change, your row highlighted.
In depth
What you can do with it
Heatmap
See where each rival is strong
A competitor may dominate one engine and be invisible on another. The heatmap puts that on one screen, so you can decide where to focus.
- Emerald intensity scales with visibility
- Your brand row is always marked
- Filter by topic or country
Share of voice
A leaderboard that tracks change
Ranked brands with their share and the movement since the last period. It answers “are we gaining on Northwind?” without a spreadsheet.
- Share of voice and rank change
- Pick the competitor set per project
- Compare against the previous period
Gaps
Turn losses into a to-do list
Prompts where a competitor is named and you are not are the clearest content opportunities. They feed straight into the content agents.
- Gap prompts ranked by how many engines miss you
- Who is named instead
- One click to start a brief
Metrics
What we measure, defined Every number has one definition, so you can check it against the data.
- Share of voice
- Your mentions divided by all mentions of you and your tracked competitors in the period.
- Visibility score
- The percentage of scans where a brand is named, calculated the same way for you and for each competitor.
- Rank change
- How many places a brand moved in the leaderboard since the previous period.
- Gap prompt
- A prompt where at least one competitor is named and your brand is not.
Related
Works with the rest of the platform
Prompt tracking
Track the prompts your buyers ask AI. Citeflare scans ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews every day and records mentions, position and sentiment.
Citations
See which domains and pages AI engines cite, split into owned, competitor, editorial and user-generated sources, including Reddit and YouTube.
Content agents
Turn a gap into a brief, an article and a published page. Citeflare’s content agents write, schedule and publish to WordPress or a webhook, and refresh existing pages with a diff.
Faq
Questions, answered
How many competitors can I track?
Add as many as are relevant to your market. Share of voice is only as meaningful as the set you choose, so start with your closest rivals.
How are competitor suggestions found?
Brands that appear repeatedly in scanned answers but are not on your list are surfaced for you to add or ignore.
Is share of voice a market-share number?
No. It is the share of AI answer mentions among the brands you track, not sales or market share.
Can I track a competitor by alias?
Yes. Add the alternative names and spellings so mentions are matched correctly.
Can I see each competitor’s sentiment?
Yes. Mentions of competitors carry position and sentiment, the same as yours.
See what AI says about you. Your first scan runs the day you sign up.
Monthly or annual plans. Cancel any time.